Enterprise Rent A Car is a large car rental company with various locations throughout the U.S. as well as other countries including the UK, Canada, Ireland, and Germany. The company was founded in 1957 and is one of three subsidiaries of its parent company, Enterprise Holdings, as is National Car Rental and Alamo Rent A Car. Enterprise Holdings was formed in a reorganization that occurred after Enterprise Rent A Car’s acquisition of Vanguard Automotive Group. Enterprise Rent A Car’s headquarters is located in Clayton, Missouri.
Enterprise is generally known for its presence in the local rental market. The company specializes in car rentals for customers who need a replacement vehicle. They may need a replacement vehicle for one of may reasons: their regular car is being repaired after an accident or is in the shop for maintenance, needs mechanical repairs, has been stolen, or they need a special vehicle for a business or leisure vacation trip. Enterprise offers free pickup for customers who wish to avail themselves of this service. And for those who need an airport rental, Enterprise is present in this market as well. The company has over 200 major airport locations.
Another service of Enterprise’s is their truck rentals. Through Enterprise, customers can rent a truck to help them with a variety of tasks. For individual customers these tasks might include moving, doing home improvements, or delivering new furniture to their homes. For commercial clients the trucks could be used to help start up a new business, add extra trucks to a small, already existing fleet, or as replacements for trucks that are being repaired. And their truck rentals are not the only service Enterprise offers to business and commercial clients.
The Enterprise Business Rental Program is for business customers who want to get special group rates and discounts on corporate car rentals. Businesses can opt to join the program and once they become members they gain access to all of the program’s benefits. These benefits include special pricing for rentals for a day, week, month or longer, use of any of over 600,000 vehicles in the Enterprise fleet, and rentals from over 6,500 locations anywhere in North America. The Business Rental Program also offers a custom rate plan, which allows for custom pricing for businesses, a month-or-more long term rental program, meeting and group rentals, helps companies reduces their fleets as well as their carbon emissions, can be used as a mileage reimbursement alternative and gives access to specialty vehicles.
The company offers its customers a standard fleet of vehicles ranging from the economy size to full size and premium cars, various sizes of SUVs, luxury cars to pickup trucks and cargo vans. These various types of cars enable local rental customers to perform any number of daily tasks when their own personal vehicle is not available or is not adequate enough to meet their needs.
The Enterprise Plus Program is Enterprise’s benefits program for their customers. Membership in the program is free and comes with a number of advantages. With membership in the Enterprise Plus Program, customers get faster reservations, faster rentals, a special members’ line at airports, and special offers sent to them via email when they sign up. Enterprise also offers a 5% discount on rentals to AARP members. This discount applies to all daily, weekly, and monthly rentals. The Enterprise website has free tools for travelers including a tool for booking hotel rooms and a free online trip planner.
As part of a green initiative, Enterprise offers fuel-efficient cars in their fleet, including models from Ford and Toyota. In addition to reducing their emissions, Enterprise also has a carbon offset program. Customers can opt to pay an additional fee with their rental, which Enterprise will then donate to certified carbon offset projects. The company claims that for every 100,000 customers who participate, 30 million pounds of CO2 are offset. Another part of their environmentally friendly initiative is their car-sharing program, WeCar, which is an on-campus car-sharing program for students.
As yet another service to business customers, the Fleet Management tools offered by Enterprise help corporate customers keep track of their own trucks and other company vehicles. Enterprise presents these customers with the option of fuel cards to manage paying for fuel for fleets, fleet analysis tools, which are online spreadsheet and reporting programs with views of the company’s fleet operation, fleet maintenance, and fleet acquisition options. Also available is the Keys Newsletter, which contains updates on the state of fuel prices, news about laws pertaining to driving, and other items of interest to car renters.
With all of these services and programs, Enterprise caters to their local rental customers, as well as to business customers with a variety of needs. The company, like many other car rental companies, is initiating programs to lessen their impact on the environment, while still serving their customer base as adequately as possible.