Ways to Grow Your Business Bakersfield CA
CSU Bakersfield SBDC - Bakersfield
2000 K Street, Suite 300
Better Business Bureau
1601 H St
Apollo Business Services
1706 Chester Ave
Sunbelt Business Advisors Network
5001 California Ave
Ace Business Consulting
5001 E Commercecenter DR
P A S Associates
1401 19th Street Ste. 235
1040 Tax & Financial
2300 Chester Ave
Small Business Development Center
1801 Panorama DR
Brown Armstrong Cpas
4200 Truxtun Ave
Strategic Business Solutions
5060 California Ave
Ways to Grow Your Business
It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.
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