Ways to Grow Your Business Chico CA
Northeastern California SBDC
35 Main Street, Room 203
Small Business Development Center
19 Williamsburg Ln
Padgett Business Services
259 E 9th St
San Diego & Imperial Regional Network
900 Otay Lakes Road, Bldg. 660
Chula Vista, CA
SBDC at Santa Rosa Junior College
1808 Albany Drive
Santa Rosa, CA
Smart Business Solutions
98 Lacewing Ct.
Internal Business Solutions, Inc.
702 Mangrove Ave
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El Camino College SBDC
13430 Hawthorne Boulevard
Northeastern California SBDC - Greater Sierra
56 Wall Street, Ste. K
Inland Empire SBDC, North SBDC (Satellite Office)
2323 N. Broadway Suite 201
Santa Ana, CA
Ways to Grow Your Business
It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.
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