Ways to Grow Your Business Chico CA
Northeastern California SBDC
35 Main Street, Room 203
Internal Business Solutions, Inc.
702 Mangrove Ave
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Small Business Development Center
19 Williamsburg Ln
Los Angeles Regional SBDC Network
4900 E. Conant St., Building 2, Suite 108
Long Beach, CA
Northeastern California SBDC at San Joaquin Delta College
56 South Lincoln Street, 2nd Floor
San Joaquin, CA
Smart Business Solutions
98 Lacewing Ct.
Padgett Business Services
259 E 9th St
San Francisco SBDC
300 Montgomery Street Suite 789
San Francisco, CA
CSU Bakersfield SBDC - Bakersfield
2000 K Street, Suite 300
TriTech SBDC (High Tech/High Growth Specialty Center)
2 Park Plaza Suite 100
Ways to Grow Your Business
It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.
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