Ways to Grow Your Business Fresno CA
UC Merced SBDC Regional Network
550 East Shaw Avenue, Suite 100
Rose Molina Business Services Inc
1055 N Van Ness Ave
T L Rush Business Services
637 S Chestnut Ave
American Business Consultants Ltd
790 W Shaw Ave
Baker Peterson & Franklin CPA
970 W Alluvial Ave
1630 E. Shaw Avenue, Suite 163
Complete Business Service
857 E Shields Ave
Workforce Investment Board-Business Services
3302 N. Blackstone Ave. Ste 215
Sierra Business Services Corp
855 E Divisadero St
Valley Small Business Development Corp
7035 N Fruit Ave
Ways to Grow Your Business
It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.
Click here to read the rest of the article at SuccessMagazine.com