Ways to Grow Your Business Redding CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Inland Empire SBDC
(909) 781-2345
2990 Innsbruck Drive
Redding, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
1020 10th Street Suite 102
Modesto, CA
 
Santa Monica College SBDC
(310) 434-3323
3400 Airport Avenue Suite 76
Santa Monica, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
Pacific Coast Regional SBDC
(213) 674-2696
3255 Wilshire Blvd., Suite 1501
Los Angeles, CA
 
Northeastern California SBDC at Shasta Community College
(530) 242-7630
2990 Innsbruck Drive
Redding, CA
 
Central Coast SBDC
(831) 479-6136
6500 Soquel Drive
Aptos, CA
 
San Diego & Imperial Regional Network
(619) 482-6388
900 Otay Lakes Road, Bldg. 660
Chula Vista, CA
 
Inland Empire SBDC, North SBDC (Satellite Office)
(760) 951-1592
1808 Albany Drive
Santa Rosa, CA
 
Inland Empire SBDC, Coachella Valley (Satellite Office)
(760) 864-1311
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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