Ways to Grow Your Business Redding CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Inland Empire SBDC
(909) 781-2345
2990 Innsbruck Drive
Redding, CA
 
CSU Bakersfield SBDC - Bakersfield
(661) 861-7951
2000 K Street, Suite 300
Bakersfield, CA
 
Inland Empire SBDC, North SBDC (Satellite Office)
(760) 951-1592
2323 N. Broadway Suite 201
Santa Ana, CA
 
SBDC North San Diego County
(760) 795-8740
1823 Mission Avenue
Oceanside, CA
 
Small Business Development & International Trade Center
(619) 482-6391
880 National City Blvd., Suite 103
National City, CA
 
Northeastern California SBDC at Shasta Community College
(530) 242-7630
2990 Innsbruck Drive
Redding, CA
 
San Diego & Imperial Regional Network
(619) 482-6388
900 Otay Lakes Road, Bldg. 660
Chula Vista, CA
 
SBDC at Santa Rosa Junior College
(707) 524-1770
1808 Albany Drive
Santa Rosa, CA
 
Inland Empire SBDC
(909) 781-2345
2990 Innsbruck Drive
Redding, CA
 
Orange County / Inland Empire Regional SBDC
(714) 278-2719
800 N. State College Blvd., SGMH 5313
Fullerton, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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