Ways to Grow Your Business Visalia CA
Central California SBDC - Visalia Satellite
220 N. Santa Fe Avenue
Small Business Development Center Central California
220 N Santa Fe St
Specialized Business Service Inc
PO Box 1614
Northern California Regional SBDC
1 Harpst Street, House 71
Northeastern California SBDC at Butte College
1601 Carmen Drive, #215
G & R Business Services
1409 W Main St
820 East Main Street
Solano College SBDC
360 Campus Lane, Suite 102
SBDC North San Diego County
1823 Mission Avenue
TriTech SBDC (High Tech/High Growth Specialty Center)
2 Park Plaza Suite 100
Ways to Grow Your Business
It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.
1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.
2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.
3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.
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